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21世纪高职高专规划新教材
外贸函电
主       编: 何 翔
定       价: ¥35.0元
书       号: 978-7-307-09810-7
印  刷  色: 单色
出  版  社: 武汉大学出版社
出版时间: 2012年06月
图书分类

普通高等教育

高等职业教育

中等职业教育

  • 目录
  • 内容简介

Unit One  Basic Knowledge of Business-Letter-Writing

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Opening Sentences and Closing Sentences

Exercises

 

 Unit Two  Establishing Business Relations

 Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Establishment of Business Relations and Credit Status

Exercises

 

Unit Three  Enquiries and Replies

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Enquiries and Replies

Exercises

 

Unit Four  Offer and Counter-offer

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Offer and Counter-offer

Exercises

 

Unit Five  Order and Conclusion of Business

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Order and Conclusion of Business

Exercises

 

Unit Six  Payment

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Payment

Exercises

 

Unit Seven  Letters of Credit

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Letters of Credit

Exercises

 

Unit Eight  Packing and Shipment

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Packing and Shipment

Exercises

 

Unit Nine  Insurance

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Insurance

Exercises

 

Unit Ten  Complaints and Claims

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Complaints and Claims

Exercises

 

Unit Eleven  Agency

Brief  Introduction

New Words and Expressions

Notes

Useful Expressions on Agency

Exercises

 

Appendix I 

Appendix II

 

参考译文与练习答案

 

参考文献

本书是依据《国家中长期教育改革和发展规划纲要(2010—2020)》的指导精神,并结合教育部最新颁发的教学指导要求及高职高专院校教学特点编写而成。

本书涉及商务书信写作的基本原则,内容涵盖建立外贸关系、询价、报盘、回盘、订货、谈判、付款、包装、索赔等不同外贸商谈环节实例及语言的具体运用,同时又介绍了外贸企业常用的几种办公书信的写作。对于具体商务沟通活动中所需要注意的沟通技巧和注意事项,也以文化小贴士的形式附于每个单元之后,并提出了很多切实可行的建议。

本书既可作为外贸专业或外贸辅修专业学生的教材,又可作为外贸从业人员及业余自修者的学习用书和工具书。

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