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“十二五”高职高专规划新教材
电子商务英语(双色)
主       编: 刘靖 于慧焱
定       价: ¥33.0元
书       号: 978-7-307-08339-4
印  刷  色: 双色
出  版  社: 武汉大学出版社
出版时间: 2016-05-01 00:00:00.0
图书分类

普通高等教育

高等职业教育

中等职业教育

  • 目录
  • 内容简介

Unit 1  Introduction to E-commerce

Text A  What’s Ecommerce?

Text B  Ecommerce: Implications for Business in the 21st Century

Text C  The Business Planning Phase

 

Unit 2  Enterprise and E-commerce

Text A  How Business-to-Business Works

Text B  Google Is Adding Major Libraries to Its Database

Text C  The Impact of E-commerce on Traditional Retailing Systems

 

Unit 3  Internet and World Wide Web

Text A  What is Internet?

Text B  World Wide Web

Text C  Web and E-business

 

Unit 4  E-commerce Website

Text A  How to Build a Website

Text B  Usability of the E-commerce Website

Text C  The Promotion and Maintenance of a Website

 

Unit 5  Business Models of E-commerce

Text A  Business-to-Consumer E-commerce

Text B  Understanding B2C E-commerce

Text C  Business-to-Business and Consume-to-Consumer E-commerce

 

Unit 6  The Internet Marketing

Text A  The Internet Marketing

Text B  Web Advertising

Text C  E-Marketing Planning

 

Unit 7  The Security of E-commerce

Text A  Security of Ecommerce

Text B  Public key Cryptography

Text C  E commerce Security Issues

 

Unit 8  Payment System for E-commerce

Text A Electronic Payment

Text B E-payment on the World  Wide Web

Text C E-Bank

 

Unit 9  Marketing Strategy for E-commerce

Text A  E-marketing Strategies

Text B  Applying the Marketing Mix to Ecommerce

Text C  If You Dont Have Customers  TrustYou Wont Get Their Money

 

Unit 10  The Internet Affects Certain Industries

Text A  Financial Services Online

Text B  Education and Entertainment Online

Text C  The Development and Future of E-commerce 

 

Appendix   Reference Version (节选)

Appendix   Vocabulary

本书是依据《国家中长期教育改革和发展规划纲要(2010—2020年)》的指导精神,并结合教育部最新颁布的教学指导要求及高职高专学校教学特点编写而成。全书共分为10个单元,分别从电子商务简介、企业和电子商务、因特网和万维网、电子商务网站、电子商务的商务范例、因特网销售、电子商务安全、电子支付体系、电子商务网络营销策略、因特网影响某些企业等方面,由浅入深、系统全面地介绍了电子商务及相关专业的知识。每一单元都通过3篇课文向读者讲解电子商务的相关知识和概念,在每篇课文后,新单词和词组可使读者积累基本专业词汇;难句讲解能培养读者的阅读理解能力;课后习题可以有效地巩固读者的学习成果;附录中的课文翻译能够帮助读者更好地理解本书中所讲的知识。

本书既可作为高职高专院校电子商务专业教材,也可作为成人院校和职业技能学校培训教材,还可供电子商务相关从业人员参考阅读。

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